8 basic tips to start an Internet business
If we all agree on one thing, the Internet has revolutionized the world, especially that of business. It is no longer necessary to have the significant initial capital to be an entrepreneur and start an Internet business. Still, now you have the possibility of starting your own online company from the living room of your home.
If that is the idea you are considering, here we are going to leave you with nine fundamental but essential tips that you will have to take into account when starting an Internet business.
Let's get started!
1. Your own products vs. products of others
The first question you should ask yourself is, do I sell something I make myself or products that others already make? The second option is more feasible if you don't have access to a suitable article manufacturer. However, the first one will give you something fundamental: you will have a new and innovative product.
2. our name and your domain will be your brand
Remember that your company's name has to be: short, clear, descriptive, easy to write, and easy to remember. It seems simple, but I assure you that it will not be. Of course, it must not exist previously, or at least there is no company with the same name.
When choosing the domain for your web business, it must be called the same as the company, so keep that in mind as well. You can buy it on any website dedicated to it, and it usually costs around €10, depending on the extension you want. However, we advise you to use the one that all commercial activity uses, the .com.
3. Difference between domain and hosting
Once the domain is purchased, you must get a hosting, which is basically where all the information you put on your website is stored and where your users enter. For this reason, perhaps here you do have to make a higher investment of money.
Keep in mind that if your page is booming, and it indeed is, it should be prepared to have a considerable number of visitors and sales flow without loading at a slow pace or crashing directly.
4. Select content management system
The most famous is WordPress in this area, which you can download for free and install on your website. It works pretty well and is the one used by many web companies.
There are also others like Drupal, Joomla, or Prestashop. Get informed and choose the one that best suits the characteristics you want your website to have.
5. Choose a good Dropshipper that delivers your products
A Dropshipper is a person or company that will be in charge of transporting the products sold on your website from another company. It is like a kind of intermediary.
This choice is essential because the customer will want their product to arrive on time and in perfect condition. If not, the safest thing is that that person will become a customer who will never return to our store.
6. Choose payment systems
Of course, we recommend that you include all those currently available: bank transfer, credit card, and Paypal. You can also offer the cash-on-delivery system to reach those customers who least trust the Internet, but that depends on your criteria.
7. Powerful social media profiles and multimedia content
At this point, we recommend you invest time and, if necessary, money. Firm profiles on social networks and good brand image creation can make your business succeed in style.
Take time to think about how you want customers to perceive your brand, what you want to tell them daily, what you can offer them, and ask yourself a big question: why would you follow them? What does a profile on a social network has that makes you and many people follow it?
Also, always have quality multimedia material, whether they are photos of the products, videos, or even a banner that you put on your website or a photo for a post. Remember: quality, eye-pleasing websites attract customers.
8. Advertising and marketing campaigns
Once your website is created, the complicated part begins. You have to make it known, that customers see your products and convince them to buy them.
Every day you should review your analytics and follow the results of your campaigns, study them well and try to identify what works and what doesn't, try different things to see how your customers and followers react, so little by little you will get to know them.
And the final piece of advice is perhaps the most important: believe in yourself, in your idea, and never lose hope. It is something that all entrepreneurs in the world should remember every day.
With this, you are invited to start a business on the Internet.